Self-standing displays: from design to distribution
We follow step-by-step the process that leads to the supply of a self-standing display: from design to prototype realization, from production to packaging
Among the companies that joined FG Group in 2016 was Union PK, which has been active in the field of stationery and durable display systems since 1992. These are skills that we continue to treasure to this day, translating them into an extensive and ever-expanding sample of self-standing displays that we design, engineer and produce for a great many clients from a wide variety of sectors.
Let's take a closer look at what a self-standing display unit is and how it was created.
Self-standing displays: what they are
These are modular displays supplied in assembly kits, which can be assembled with extreme ease, mostly using dry interlocking systems. They can be floor-standing or counter-standing, made of cardboard or MDF, depending on your expectations regarding their durability. Since they are self-supporting, they do not need to be fixed to the wall or floor.
Self-standing displays are the ideal solution for housing many types of consumer products (from food to publishing, from cosmetics to products for the home and for our pets) inside a completely customized container. One of the strong points of a self-standing display unit is undoubtedly its graphic design: placed in a retail outlet, the self-standing display unit places the products in a container that is not simply consistent with their image and that of the brand, but which "speaks" from a communicative point of view. That is to say that shapes, colors, images, symbols and logos enhance the product by suggesting its uses and advantages, while visually isolating it from the background noise typical of a large-scale retail outlet.
From sketch to mass production
In order to create a self-standing display, we always start from the product to be displayed, its most probable location and its expected duration. After analyzing the customer's requests, our design department studies the shape and size of the display, always making sure that it has a distinctive design and is consistent with the expectations of the specific sector. In case the single display must fit harmoniously into a display system composed of several elements, it will be necessary to take into account some more constraints.
Once the project has been approved, we move on to its engineering, studying in detail the materials and the necessary workmanship, the interlocking systems, the capacity of the shelves, the level of finishes, the robustness of the display unit and its stability.
In the immediately following phase we proceed to the production of a prototype (or more than one, if necessary), in order to evaluate both the aesthetic aspects (shapes and finishes of the display, but also graphics to be printed on the various elements) and the technical ones (dimensions, thicknesses, hooks, supports...). The prototype is an indispensable step to develop an object perfect from every point of view before it is produced in tens or even hundreds of copies. In this phase we are also able to prepare the most suitable type of packaging.
Once the prototype has been approved, we move on to mass production, which involves several sub-phases: printing, which can also be direct on the material that makes up the structure, die-cutting and creasing of the various elements (if the display case is made of cardboard) or their CNC pantograph shaping (if, on the other hand, MDF has been chosen as the construction material).
Packaging, shipping and ancillary services
The packaging of each sample is optimized to contain weights and dimensions. Each kit comes with very intuitive assembly instructions (IKEA model) and basic tools that may be necessary for assembly. We can ship all displays to the customer or to individual stores. Upon request, we can ship the assembled display, and possibly already set up with the products, so that the store personnel only need to remove the protective wrapping.
Whether cardboard or MDF displays, all the phases we have just considered are managed internally, without having to use external subcontractors. This has positive repercussions on both supply times and the quality of the various processes, all supervised by our technical managers.
Do you need to realize a self standing display? Contact us and we can show you our vast sample of displays made over the years for dozens of companies in a wide variety of sectors.
